When Red Kitchen Tool debuted last fall, it was billed as a way to “fix the kitchen,” a term that means to take the work out of the kitchen.
A dishwasher is a dishwasher.
A crockpot is a crock.
A microwave is a microwave.
“I’m not a food expert,” says Red Kitchen’s cofounder and CEO Mike Gorman, “but I have worked in the kitchen for 20 years, and I’ve always seen it as one of the hardest jobs in the world.”
Gorman’s passion for cooking has led him to this position, and he wants Red Kitchen to be a place where he can make a difference in his community.
The company has raised $3.7 million in venture capital and is looking for investors to help it expand its product lineup.
The tool is named for the popular cooking show “The Real Housewives of New Jersey,” and its $1,000 price tag makes it one of a few $100,000 appliances available to consumers.
Red Kitchen sells a number of products, from pots and pans to stainless steel utensils, from coffee makers to rice mugs.
Gorman has made the transition from chef to manufacturer to help his company scale, but he’s not done.
The tools are meant to be “recycled,” and Gorman and his team are working on making the product “refined.”
The company is also aiming to make its products easier to find.
Golan says the goal is to make the product as widely available as possible.
The products are available for purchase in retail stores and online.
RedKitchen has also started selling the products at its own online store.
While Gorman says he hopes that the new products will inspire others to find the kitchen a better place, he acknowledges that this is only the beginning.
“We have a lot more work to do,” he says.
“There’s more that we need to do.”